Search Engine Optimisation (SEO) & Search Engine Marketing (SEM)

What are SEO?

Search Engine Optimisation (SEO) means optimising a website or digital content to improve its visibility and ranking on search engine results pages.

SEO aims to increase the quantity and quality of organic traffic to a website by making it more accessible to search engine algorithms and more appealing to human visitors.

What is SEM?

Search Engine Marketing (SEM) is a digital marketing strategy that involves promoting websites or products by increasing their visibility in search engine results pages (SERPs) through paid advertising.

SEM typically involves using pay-per-click (PPC) advertising on search engines like Google, Bing, and Yahoo.

120%

Return on investment

Optimising for SEO and SEM, businesses can increase their online visibility and attract more targeted traffic, leading to more leads, conversions, and revenue.

Keyword research: Identifying the most relevant and valuable keywords and phrases that users are searching for related to your content.
On-page optimisation: Optimising the structure, content, and metadata of a webpage, including headings, titles, descriptions, images, and internal links.
Off-page optimisation: Improving the quality and quantity of external links pointing to your webpage from other authoritative and relevant websites.
Technical optimisation: Optimising the technical aspects of a website, including site speed, mobile responsiveness, and site architecture.
PPC Advertising: Creating and managing pay-per-click advertising campaigns on search engines like Google, Bing, and Yahoo!.
Analytics & Reporting: Monitoring SEM campaigns and providing detailed reports on performance metrics, such as click-through rates, conversion rates, and return on investment (ROI).