Social Listening

Social listening helps us understand what people are saying about a brand, industry, individual or topic on social media and other online channels.

Analysing this information allows you to better engage with your audience and respond to their needs. It also allows you to stay ahead of the competition by taking early action on emerging trends.

Monitor brand reputation
Understand your audience
Identify trends
Measure campaign effectiveness

120%

Return on investment

Some other ways we can use social listening include

Identifying influencers: Identify the influencers, KOLs and thought leaders who can help you reach a wider audience and drive engagement.
Developing content: Utilising insights into the types of content that resonate with your target audience.
Crisis management: Monitoring brand mentions and responding to negative comments promptly, minimising any negative impact on brand reputation.
Competitor analysis: Monitoring your competitors and identifying opportunities to differentiate your brand/product/services.